Our Toothpast doesn't include harmful i:ngredients : IT IS FREE OF ALL OF THOSE Triclosan, Sodium Lauryl Sulfate (SLS), Artificial Sweeteners, Fluoride, Propylene Glycol, Diethanolamine (DEA), or microbeads. None o' that! So brush safe. Smile happy. Here at WooBamboo, it's our mission to create eco-awesome products that inspire on the daily. We want you using stuff that's better for you, and better for the Earth.